Gender Differences in Buyer Behaviour Gender difference is the topic of today's blog. I'll be discussing what differences they are, if they're important, how they influence buyer behaviour and how they can be applied to marketing as well as commenting on the lecture. In the lesson we were told to make a list throughout the lecture of the differences we could see (my list will be at the end of this blog post). We then discussed different ways to impress a women and came up with a long list including: compliment her, respect her, cuddle her, care for her, buy things for her and go to the ends of the earth for her; we then discussed how to impress a man and came up with 2 things: show up naked and bring food which, although humorous, highlights the fact that men and women are very different. A new Japanese trend of serving sushi on women to provide for the male businessman. We also looked at charity campaigns and discussed how men and women perceive the adverts differe...
A blog by a Bucks New Uni student.