Is generational marketing just age marketing or more? Currently the generations are split up as follows: Tweens aged 9-12 Ipod generation/Millennials - current teens Generation Y aged 16-33 Generation X aged 34-44 (also known as Baby busters due to the drop in birth rate following the baby boom) Baby boomers aged 45-65 The chart shows the birth rate (births/thousand population) in the US. The baby boom can clearly be seen in the blue line. From: "Vital Statistics of the United States, 2003, Volume I, Natality", Other generations include: The post-war generation born 1928-45 The World War 2 generation born 1922-37 Depression era generation born 1912-21 Generation marketing takes into account the age, values , experiences, family life cycle stage, group memberships. It is different from age segmentation as the each generation will have different experiences and be exposed to different products, technology and ideas which form...
A blog by a Bucks New Uni student.