Skip to main content

The charity sector in the UK

Charity sector in the UK

CAF estimate charitable giving in the UK in 2009/10 by individuals to be £12.6 billion with over 56% of adults donating to charitable causes (Charities Aid Foundation, 2010). This was broken down in giving per donor per month as £12 as the median and £31 as the mean, this shows that high-level donors have a large impact on total giving as evidenced by the skewness, which is “the tendency of deviations from the mean to be larger in one direction than the other” (Malhotra, 2010: 488).
The recession has had an impact on charitable giving, 2008/9 saw a drop of 11% in total donations compared to 2007/8 as well as a drop in household donations to 54% (NCVO, 2009), and this shows that although most people are still giving; everyone is giving slightly less. However, a clear rise in giving can be seen, in 2009/10 56% of households donated to charity, the same % as the pre-recession levels in 2007/8 (Charities Aid Foundation, 2008). The total amount given in 2008 and 2010 was also the same estimated figure of £12.6 billion, however, due to inflation and the UK’s rising population this actually means total donation amount has not yet proportionally reached pre-recession levels, though will likely do so within two years (Charities Aid Foundation, 2008), (NCVO, 2009) & (Charities Aid Foundation, 2010).

The Charity Commission had 180,909 registered charities in 2010, which includes organizations with charity status; such as universities, who have a total income of £52 billion, however 54% of the sector’s income is generated by 833 of the largest charities. 78% of organizations receive no Government funding and individual contributions are their most important funding streams. The distribution of donations to charitable causes remained similar to previous years with the exception of overseas causes which saw 24% of donators supporting them, compared to 15% in previous years (Philanthropy UK, n.d.). This rise can be attributed to the earthquake in Haiti and the floods in Pakistan which may have prompted more overseas donations.

Top charities

The top ten charities measured by brand value are Cancer research UK, The National trust, Oxfam, The Salvation Army, The British Red Cross Society, Wellcome Trust, RSPCA, Barnado’s, The Arts Council English, The British Heart Foundation (Guardian, 2007). This list can be grouped into three medical/health charities; four humanitarian, including two which operate overseas; one animal charity; two arts/heritage charity.

NB. Brand value is based on ability to generate future income based on the size of its membership base, commercial licensing deals and public awareness (Guardian, 2007).

Employment statistics 

The charity sector in the UK employed 1.6 million in April 2008, 6% of the overall workforce in the UK though this number is projected to decline by 2010 due to Government funding cuts to charities (NCVO, 2010).

Giving methods

Methods of donation to charity include legacies, usually a % of the estate of a person when they die; give as you earn taken straight from salary; charity gift vouchers bought for others as gifts instead of presents; sponsorship by businesses, mainly for events to increase the business’ awareness; donations business donations tend to be towards causes and are designed to show a company is a good corporate citizen and to improve its image with stakeholders (Mintel, 2006); sponsorship and donations are also given by individuals, usually for events.
Labels:

Comments

Post a Comment

Popular posts from this blog

The ABC Model of Attitudes and Hierarchies of Effect

Attitude formation has three components:   Affect which refers to the way a consumer feels about an attitude object. Behaviour involving the person's intentions to do something with regard to an attitude object. However, intention does not always lead to behaviour. Cognition refers to the beliefs a consumer has about an attitude object. These three components can respectively be thought of as feeling, doing and knowing. Consumer attitudes towards products can't be identified based on the beliefs held about them alone. E.g. A researcher may find that shoppers 'know' the iPhone 4s has an eight megapixel camera, but this does not indicate whether they think it's good or bad, or whether they intend to buy the phone or prefer a competitor's model. Attitude researchers have developed the concept of hierarchy of effects to explain how each component can lead to an attitude. Three Hierarchies of Effects
Post a Comment
Read more

Groups

What is a group? "A social group is  a collection of people who share a common identity and regularly react with each other on a shared the basis of shared expectations concerning behaviour. People who belong to the same social group identify with each other, expect each other to conform to certain ways of thinking and acting, and recognize the boundaries that separate them from other groups".  Giddens, A., Duneier, M. and Appelbaum, R. (2007) Page 140  Introduction to Sociology , 6 th edition, W.W Nortion & Co. This means groups: share a set of norms have role relationships and experience interdependent behaviours A group can be as little as two people e.g. two room-mates. Group types: Aspirational - A group you want to be a part of e.g. Middle-class. Associative - A group you are a part of already e.g. student, sports team. Disassociative - Any group you would not like to join e.g The KKK. Formal gro...
1 comment
Read more

Nostalgia, Learning & Memory

Nostalgia What is nostalgia? In 'Consumer Behaviour: a European perspective ' nostalgia is described as a bittersweet emotion where we view the past with both sadness and longing. References to the 'good old days' are increasingly common, as advertisers call up memories of youth - and hope these feelings will translate to what they are selling today. In class we discussed why nostalgia is so effective as a marketing tool for treats. We decided it was because treats were usually given as a reward or, as the name suggests, a special treat; perhaps for a birthday or day out. As these events were usually happy ones, when they have the same treat in the present day their memory of the original consumption of the treat is recalled and all the emotions that accompany it. Nostalgic memories can be exaggerated because we long for them so much or in some cases we remember them to the extreme of being bad. This is due to events being memorable because they are either gr...
1 comment
Read more