bnoo blog

What are values?  Values are ideas held by individuals or groups about what is desirable, proper, good and bad. What individuals value is strongly influenced by the specific culture in which they happen to live. From Introduction to Sociology, 2007, A. Giddens, Mitchell Duneier & Richard Appelbaum Different cultures have different values; they see different things as desirable. In Papau New Guinea teenage boys of the Iatmul tribe endure thousands of razor cuts intended to create scars that resemble a crocodile’s hide. Males remain ‘boys’ until they go through this procedure regardless of their age. Crocodile skin In western culture this process would seem barbaric to most people. This is because of the culture that most people grew up in and the resulting values they hold. Reflection on VALS test TimeLine events that impact on the values Why study values?   Values are important to study because if we believe our values drive our behaviour, we should concentrate

Is generational marketing just age marketing or more? Currently the generations are split up as follows: Tweens aged 9-12 Ipod generation/Millennials - current teens Generation Y aged 16-33 Generation X aged 34-44 (also known as Baby busters due to the drop in birth rate following the baby boom)  Baby boomers aged 45-65 The chart shows the birth rate (births/thousand population) in  the US. The baby boom can clearly be seen in the blue line. From:  "Vital Statistics of the United States, 2003, Volume I, Natality",  Other generations include: The post-war generation born 1928-45 The World War 2 generation born 1922-37 Depression era generation born 1912-21 Generation marketing takes into account the age, values , experiences, family life cycle stage, group memberships. It is different from age segmentation  as the each generation will have different experiences and be exposed to different products, technology and ideas which form their values and affect

Charity sector in the UK CAF estimate charitable giving in the UK in 2009/10 by individuals to be £12.6 billion with over 56% of adults donating to charitable causes (Charities Aid Foundation, 2010) . This was broken down in giving per donor per month as £12 as the median and £31 as the mean , this shows that high-level donors have a large impact on total giving as evidenced by the skewness , which is “the tendency of deviations from the mean to be larger in one direction than the other”  (Malhotra, 2010: 488) . The recession has had an impact on charitable giving, 2008/9 saw a drop of 11% in total donations compared to 2007/8 as well as a drop in household donations to 54% (NCVO, 2009) , and this shows that although most people are still giving; everyone is giving slightly less. However, a clear rise in giving can be seen, in 2009/10 56% of households donated to charity, the same % as the pre-recession levels in 2007/8 (Charities Aid Foundation, 2008) . The total amount given in 2